Concept: For the kitchen you love.
Strategy: The Curio Ionic Brush is for people who spare no expense when it comes to their kitchen. They’ve taken the time to pick out the exact right oven, the exact right sub-zero refrigerator, the exact right double-basin stainless steal sink, etc. They love the kitchen they’ve built. “For the kitchen you love” targets this audience with a campaign that uses humor and dynamic visuals to illustrate how the Curio Ionic Brush does the thankless job of dish washing yet looks good in your kitchen, which you love.
Please note these are rough product renders. They are not accurate either. The model I created was based on images from the website and measurements were eyeballed. The intent is to show art direction and concept. Also, I realize this is just the Bottle Brush. That's all I had time to create and render. Some of the copy may be more appropriate with another brush from the set.
Just some ideas for Munchkin.
This is a fictitious product. It’s a stylus called the Vangogh Brush. I use an Apple Pencil all the time but would like a stylus that gives me more of a realistic drawing feel. Designed the product and created branding and marketing. Maybe one day I can make this a real thing.
A campaign concept for the launch of Linksys’ new flagship product — a WiFi 6E router with advanced security features. This was a pitch and never fully developed (hence the rough product renders). The concept leaned in on Security — a key differentiator — and was called “Defense Wins WiFi.” The creative used a bold graphic language of X’s and O’s in reference to how a coach draws up game strategy.
I’m a big NBA fan. I wanted to create a fresh, dynamic look and feel for a campaign featuring the exciting new talent at this year’s Summer Pro League in Las Vegas.
A silly ad campaign concept for Tony’s Frozen Pizza, a culinary staple from my youth. The idea is that the pizza isn’t very good (notoriously so). But after a late night of a few too many drinks is when bad becomes good enough.
