5 Hour Energy is an energy beverage for busy people who want a convenient boost of sustained energy and mental focus to elevate their performance at work and in the gym.
To differentiate in a competitive energy drink market and to enhance the brand presence, we've proposed an updated brand identity, streamlined messaging, and a campaign centered on how the product helps consumers achieve “Flow state in go state.” Developed a flexible, dynamic design system that combines lifestyle imagery, playful product renders, vibrant colors, and bold graphics.
Creative Direction & Design: Matt Hennings
Photography & Video: Karchi Perlmann
Photography & Video: Karchi Perlmann
